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From Past to Future: AI in Marketing for B2B Managers

What’s in the book





In the journey of a marketer, every campaign, every challenge, and every success is a story waiting to be told. As I stand at this juncture, reflecting on over a decade of experiences in start-ups, scale-ups, and mid-sized enterprises, I find myself compelled to share the lessons learned, the hurdles overcome, and the victories celebrated.

This book, “From Past to Future: AI in Marketing for B2B Managers,” is more than a compilation of strategies; it’s a bridge between the traditional roots of marketing and the dynamic future powered by artificial intelligence. It is born out of a desire to simplify the seemingly complex tech stack for new B2B marketing managers. Having navigated through the twists and turns of an ever-evolving industry, I understand the challenges faced by those transitioning from formal education to real-world scenarios.

This book is not just a guide; it’s a conversation with every manager finding their way in the marketing landscape. It’s a nod to the challenges we face, the questions we ask, and the victories we share. I wrote this book to empower new managers, to demystify the intricate world of technology, and to provide a roadmap from theory to practice.

May this journey through the pages of “From Past to Future: AI in Marketing” be as enlightening for you as it has been for me. Here’s to building bridges and shaping the future of B2B marketing together.

With gratitude,
Priti Gupta

  1. Introduction to B2B Marketing
  2. AI in Marketing
  3. Data-Driven Marketing Strategies
  4. Budgeting for AI-Driven Marketing
  5. Creating Customer Personas for AI Marketing
  6. Customer Touchpoint Journeys in AI Marketing
  7. Brand Management and Positioning with AI
  8. Demand Generation & Sales Enablement with AI
  9. AI-Driven Growth Strategies for B2B Marketing
  10. Account-Based Marketing (ABM)
  11. Ideal Martech Stack for Mid-Sized B2B Organizations
  12. Email Marketing
  13. Inbound Marketing
  14. Localization
  15. Omni-Channel vs. Multichannel Marketing
  16. Pay-Per-Click (PPC) Advertising
  17. Personalization
  18. Programmatic Native Advertising
  19. Search Engine Marketing (SEM)
  20. Search Engine Optimization (SEO)
  21. Social Media Marketing
  22. Go-to-Market (GTM) Strategies
  23. Marketing Automation
  24. Marketing Leadership & AI
  25. Final Thoughts and Key Takeaways
From Past to Future: AI in Marketing for B2B Managers

Available in 15 countries and 3 formats to revolutionize your approach to B2B marketing!

Unlock the secrets of modern B2B marketing with my latest book, ‘From Past to Future: AI in Marketing for B2B Managers.’

Gain practical insights, data-driven strategies, and a fresh perspective on leveraging AI technology to propel your marketing efforts into the future.

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