I CAN

turn your marketing department
from a cost centre to a profit centre

Let’s build a strategy
that not only generate leads
but also drives revenue and growth.

I CAN

turn your marketing department
from a cost centre to a profit centre

Let’s build a strategy that not only generate leads
but also drives revenue and growth.

Strategic Vision, Tactical Execution

11+ years across B2B & B2B2C, SaaS companies, balancing between long term strategy and getting the job done

Team Leadership

Built & mentored high-performing teams that consistently exceeded expectations

Robust Martech Stack

Adept at building demand gen engines that drive the GTM strategies using a well rounded tech stack

International Experience

Successful personalized and locailized campaigns across EMEA, APAC, LATAM, and North America

Managed budgets over $1M 

Delivered measurable ROI while balancing resource allocation for maximum impact.

Author of a book

I published the book – From Past to Future: AI in Marketing for B2B Managers – to give back to the community & share my learnings

Pillars of Marketing Excellence

Branding

I believe that a strong brand is the foundation of any successful marketing strategy. My approach to branding involves crafting cohesive narratives, defining unique value propositions, and ensuring consistent messaging across all touchpoints. At Connected Cars, I led the creation of brand assets that were recognized by industry leaders like Volkswagen, Microsoft, and Accenture. By aligning the brand’s voice with its mission and audience, I helped position Connected Cars as a trusted innovator in the auto-tech space.

To ensure consistency and scalability, I facilitated the development of a comprehensive brand book that outlined the brand’s visual identity, tone of voice, and core messaging principles. This served as a foundational guide for all internal and external communications. Additionally, I created a marketing playbook that standardized processes for campaign execution, enabling teams to work more efficiently and maintain brand integrity across all initiatives.

I also spearheaded the creation of sales enablement materials, including one-pagers, brochures, and case studies, to empower the sales team with tools that clearly communicated the brand’s value proposition. These materials were designed to address customer pain points and highlight solutions, making it easier for the sales team to close deals and build trust with prospects.

One of my most impactful projects was leading the development of a new website for Connected Cars. I worked closely with cross-functional teams to shift the messaging from a self-focused approach to a customer-centric one. The new website emphasized how Connected Cars’ solutions addressed customer challenges, making the brand more relatable and engaging. This shift not only improved user experience but also increased lead generation and customer engagement.

Beyond visual identities and content strategies, I’ve developed templates for email campaigns, social media posts, and presentations to ensure consistency and efficiency across all marketing efforts. These tools have enabled teams to execute campaigns faster while maintaining a high standard of quality.

By combining strategic branding with practical tools and resources, I’ve helped brands not only stand out in competitive markets but also build lasting emotional connections with their customers.

Demand Generation

Demand generation is where strategy meets execution, and I thrive on building engines that drive consistent growth. At Connected Cars, I designed and implemented a demand generation engine from scratch, achieving a remarkable 127% ROI. This involved leveraging multi-channel campaigns, optimizing marketing funnels, and using data-driven insights to target the right audiences at the right time.

A key component of this success was the strategic use of marketing automation, which allowed us to do more with less. By automating repetitive tasks like email workflows, lead scoring, and campaign tracking, we freed up valuable time to focus on high-impact initiatives. Automation also enabled us to personalize customer experiences at scale, ensuring that every interaction felt tailored and relevant.

In addition to traditional tactics like PPC, SEO, and account-based marketing (ABM), I integrated innovative formats such as on-demand webinars, speaker engagements, and podcasts into our demand generation strategy. For example, I spearheaded a series of on-demand webinars that showcased Connected Cars’ expertise in vehicle monitoring solutions, generating high-quality leads while establishing the brand as a thought leader in the auto-tech space. I also secured speaking opportunities at industry events and launched a podcast series that featured insights from industry experts, further amplifying our reach and credibility.

One of the most impactful initiatives was orchestrating the company’s participation in key trade shows like CES in Las Vegas and Fleet Europe in Milan. These events not only significantly increased brand visibility but also generated a pipeline of high-quality leads. By combining creativity with analytics, I ensured that every campaign—whether digital, in-person, or hybrid—delivered measurable results.

My ability to blend automation, innovative content formats, and data-driven strategies ensures that demand generation efforts are not only efficient but also scalable, driving consistent growth and maximizing ROI.

Data-driven Strategies

In today’s marketing landscape, data is the compass that guides decision-making, but it’s the marketer’s intuition that steers the ship. My approach to data-driven strategies involves leveraging analytics, insights, and cutting-edge tools to uncover patterns, optimize campaigns, and predict customer behavior. At Connected Cars, I implemented real-time dashboards and marketing funnels to track campaign performance, enabling us to make agile, informed decisions that drove a 127% ROI.

However, I firmly believe that the intuition and gut feel of an experienced marketer are not random opinions—they are the result of years of experience, pattern recognition, and a deep understanding of customer behavior. For example, while data might suggest a particular trend, it’s often the marketer’s instinct that identifies the nuance or opportunity behind the numbers. This balance between data and intuition allows me to craft strategies that are both analytically sound and creatively impactful.

I’ve also integrated advanced tools like marketing automation platforms, AI-driven analytics, and CRM systems to streamline data collection and analysis. By combining these tools with my experience, I’ve been able to deliver personalized customer experiences, optimize multi-channel campaigns, and predict market trends with greater accuracy.

Ultimately, my data-driven strategies are not just about numbers—they’re about translating insights into actionable plans that drive growth, enhance customer engagement, and deliver measurable results.

Team Leadership

I’ve had the privilege of hiring, nurturing, and leading teams at both Connected Cars and Trialbee, where I worked closely with in-house experts, external vendors, and cross-functional teams to deliver exceptional results.

Great results are driven by great teams, and I take pride in building high-performing teams that consistently exceed expectations. I’ve hired and mentored a talented group of in-house marketers while managing relationships with external vendors and agencies. Together, we fostered a culture of collaboration, innovation, and accountability, which enabled us to execute tactical marketing campaigns, maintain a robust sales pipeline, and implement account-based marketing (ABM) strategies that targeted high-revenue accounts. One of my proudest achievements was doubling social media growth year-on-year—a direct result of the team’s dedication and alignment with the company’s goals.

I believe in empowering team members to bring their best ideas to the table, creating an environment where both people and ideas can thrive. Whether it’s mentoring junior marketers, aligning cross-functional teams, or managing external partnerships, I’m passionate about building teams that deliver results and drive long-term success.

Pillars of Marketing Excellence

I believe that a strong brand is the foundation of any successful marketing strategy. My approach to branding involves crafting cohesive narratives, defining unique value propositions, and ensuring consistent messaging across all touchpoints. At Connected Cars, I led the creation of brand assets that were recognized by industry leaders like Volkswagen, Microsoft, and Accenture. By aligning the brand’s voice with its mission and audience, I helped position Connected Cars as a trusted innovator in the auto-tech space.

To ensure consistency and scalability, I facilitated the development of a comprehensive brand book that outlined the brand’s visual identity, tone of voice, and core messaging principles. This served as a foundational guide for all internal and external communications. Additionally, I created a marketing playbook that standardized processes for campaign execution, enabling teams to work more efficiently and maintain brand integrity across all initiatives.

I also spearheaded the creation of sales enablement materials, including one-pagers, brochures, and case studies, to empower the sales team with tools that clearly communicated the brand’s value proposition. These materials were designed to address customer pain points and highlight solutions, making it easier for the sales team to close deals and build trust with prospects.

One of my most impactful projects was leading the development of a new website for Connected Cars. I worked closely with cross-functional teams to shift the messaging from a self-focused approach to a customer-centric one. The new website emphasized how Connected Cars’ solutions addressed customer challenges, making the brand more relatable and engaging. This shift not only improved user experience but also increased lead generation and customer engagement.

Beyond visual identities and content strategies, I’ve developed templates for email campaigns, social media posts, and presentations to ensure consistency and efficiency across all marketing efforts. These tools have enabled teams to execute campaigns faster while maintaining a high standard of quality.

By combining strategic branding with practical tools and resources, I’ve helped brands not only stand out in competitive markets but also build lasting emotional connections with their customers.

Demand generation is where strategy meets execution, and I thrive on building engines that drive consistent growth. At Connected Cars, I designed and implemented a demand generation engine from scratch, achieving a remarkable 127% ROI. This involved leveraging multi-channel campaigns, optimizing marketing funnels, and using data-driven insights to target the right audiences at the right time.

A key component of this success was the strategic use of marketing automation, which allowed us to do more with less. By automating repetitive tasks like email workflows, lead scoring, and campaign tracking, we freed up valuable time to focus on high-impact initiatives. Automation also enabled us to personalize customer experiences at scale, ensuring that every interaction felt tailored and relevant.

In addition to traditional tactics like PPC, SEO, and account-based marketing (ABM), I integrated innovative formats such as on-demand webinars, speaker engagements, and podcasts into our demand generation strategy. For example, I spearheaded a series of on-demand webinars that showcased Connected Cars’ expertise in vehicle monitoring solutions, generating high-quality leads while establishing the brand as a thought leader in the auto-tech space. I also secured speaking opportunities at industry events and launched a podcast series that featured insights from industry experts, further amplifying our reach and credibility.

One of the most impactful initiatives was orchestrating the company’s participation in key trade shows like CES in Las Vegas and Fleet Europe in Milan. These events not only significantly increased brand visibility but also generated a pipeline of high-quality leads. By combining creativity with analytics, I ensured that every campaign—whether digital, in-person, or hybrid—delivered measurable results.

My ability to blend automation, innovative content formats, and data-driven strategies ensures that demand generation efforts are not only efficient but also scalable, driving consistent growth and maximizing ROI.

In today’s marketing landscape, data is the compass that guides decision-making, but it’s the marketer’s intuition that steers the ship. My approach to data-driven strategies involves leveraging analytics, insights, and cutting-edge tools to uncover patterns, optimize campaigns, and predict customer behavior. At Connected Cars, I implemented real-time dashboards and marketing funnels to track campaign performance, enabling us to make agile, informed decisions that drove a 127% ROI.

However, I firmly believe that the intuition and gut feel of an experienced marketer are not random opinions—they are the result of years of experience, pattern recognition, and a deep understanding of customer behavior. For example, while data might suggest a particular trend, it’s often the marketer’s instinct that identifies the nuance or opportunity behind the numbers. This balance between data and intuition allows me to craft strategies that are both analytically sound and creatively impactful.

I’ve also integrated advanced tools like marketing automation platforms, AI-driven analytics, and CRM systems to streamline data collection and analysis. By combining these tools with my experience, I’ve been able to deliver personalized customer experiences, optimize multi-channel campaigns, and predict market trends with greater accuracy.

Ultimately, my data-driven strategies are not just about numbers—they’re about translating insights into actionable plans that drive growth, enhance customer engagement, and deliver measurable results.

I’ve had the privilege of hiring, nurturing, and leading teams at both Connected Cars and Trialbee, where I worked closely with in-house experts, external vendors, and cross-functional teams to deliver exceptional results.

Great results are driven by great teams, and I take pride in building high-performing teams that consistently exceed expectations. I’ve hired and mentored a talented group of in-house marketers while managing relationships with external vendors and agencies. Together, we fostered a culture of collaboration, innovation, and accountability, which enabled us to execute tactical marketing campaigns, maintain a robust sales pipeline, and implement account-based marketing (ABM) strategies that targeted high-revenue accounts. One of my proudest achievements was doubling social media growth year-on-year—a direct result of the team’s dedication and alignment with the company’s goals.

I believe in empowering team members to bring their best ideas to the table, creating an environment where both people and ideas can thrive. Whether it’s mentoring junior marketers, aligning cross-functional teams, or managing external partnerships, I’m passionate about building teams that deliver results and drive long-term success.

Key Skills

Strategic

  • Marketing Strategy
  • Team Leadership
  • Cross-functional collaboration
  • Budget Planning & Responsibility
  • B2B, B2C & B2B2C Marketing
  • International Business
  • Data-driven Decision-making

Tactical

  • Marketing Automation
  • Go-To-Market (GTM) strategies
  • Digital Marketing
  • Customer Segmentation
  • Demand Generation
  • Product Marketing
  • Press Releases & Media Relations

Operational

  • Email Marketing
  • Social Media Marketing
  • Search Engine Marketing
  • Advertising & PPC campaigns
  • Account-Based Marketing (ABM)
  • Exhibitions, Webinars & Podcasts
  • Website design & Development

Testimonials

Natália Ancinová, Graphic designer, Connected Cars

It takes time to earn Priti’s respect and trust, but the moment you deliver, magic happens. Priti was the manager, I could only dream to have. This is why:
She is an expert in the industry. Knows her way around, has a broad range of knowledge. Priti is the marketing guru. She even helped me with problems the design professionals were not able to answer. Organisation and time management was always clear. She is a tough manager which keeps the team very firm-that's where I learned how to keep pushing.


Carlos Pasquali, Head of Customer Success, Connected Cars

As the head of marketing, Priti has been an outstanding leader, always inspiring her team to achieve great things. She created and grew the team from scratch. She has a natural talent for managing people and projects, and she is never too busy to offer guidance when needed. Priti's ability to juggle multiple projects with ease is a testament to her exceptional organizational skills and her ability to prioritize effectively.

Jonathan Simoes, Senior Art Director, Connected Cars

The best manager/leader/professional role model I ever had the pleasure of working with. Priti is everything textbooks say about how a manager should be: keeps the team motivated, encourages people to evolve, brings the team together making everyone feel belonging, values and recognizes both team and individual accomplishments and comes with a ton of experience. Her knowledge in marketing is remarkable, from the classic gurus to the newest trends in the field.

Martin Høgh, VP Commercial, Connected Cars

Priti meticulously blended brand-building and demand generation strategies, raising global awareness while fueling our sales pipeline and improving both lead quality and conversion rates. From the very start, she demonstrated a keen ability to align high-level objectives with clear, day-to-day execution plans. She defined team structures, roles, processes, and KPIs to ensure everyone operated at a world-class standard, integrating digital marketing best practices, inbound lead generation, and cross-channel campaigns into a cohesive, data-driven roadmap.

Robert Molander, CMO, Trialbee

I have enjoyed working with Priti who is an exceptionally strong digital marketing operations professional. Areas where Priti excel in particular include optimizing the overall marketing mix and execution where she will deploy a strong ROI based approach across channels and messages defined by clearly aligned KPIs. Priti’s work has led to demonstrable favorable impact driving lead generation and business development.

Carlos Rodríguez Marti, CFO, Trialbee

Priti consolidated the digital marketing function at Trialbee. Her experience, understanding of the target audience and commitment, lead to successful digital marketing campaigns for Trialbee projects. Moreover, Priti has been an excellent team player and expanded her job profile to improve the efficiency of the whole organization.

George Dorsett, Sales leader, Trialbee

Priti has done an excellent job in her function as Marketing Director. She champions common sense, cross departmental collaboration and encapsulating the customer voice. She has used her marketing and technical knowledge to build scalable, replicable and predictable models for lead generation.

Martin Høgh, VP Commercial, Connected Cars

Priti meticulously blended brand-building and demand generation strategies, raising global awareness while fueling our sales pipeline and improving both lead quality and conversion rates. From the very start, she demonstrated a keen ability to align high-level objectives with clear, day-to-day execution plans. She defined team structures, roles, processes, and KPIs to ensure everyone operated at a world-class standard, integrating digital marketing best practices, inbound lead generation, and cross-channel campaigns into a cohesive, data-driven roadmap.

Jonathan Simoes, Senior Art Director, Connected Cars

The best manager/leader/professional role model I ever had the pleasure of working with. Priti is everything textbooks say about how a manager should be: keeps the team motivated, encourages people to evolve, brings the team together making everyone feel belonging, values and recognizes both team and individual accomplishments and comes with a ton of experience. Her knowledge in marketing is remarkable, from the classic gurus to the newest trends in the field.

Robert Molander, CMO, Trialbee

I have enjoyed working with Priti who is an exceptionally strong digital marketing operations professional. Areas where Priti excel in particular include optimizing the overall marketing mix and execution where she will deploy a strong ROI based approach across channels and messages defined by clearly aligned KPIs. Priti’s work has led to demonstrable favorable impact driving lead generation and business development.

George Dorsett, Sales leader, Trialbee

Priti has done an excellent job in her function as Marketing Director. She champions common sense, cross departmental collaboration and encapsulating the customer voice. She has used her marketing and technical knowledge to build scalable, replicable and predictable models for lead generation.

Carlos Rodríguez Marti, CFO, Trialbee

Priti consolidated the digital marketing function at Trialbee. Her experience, understanding of the target audience and commitment, lead to successful digital marketing campaigns for Trialbee projects. Moreover, Priti has been an excellent team player and expanded her job profile to improve the efficiency of the whole organization.

Natália Ancinová, Graphic designer, Connected Cars

It takes time to earn Priti’s respect and trust, but the moment you deliver, magic happens. Priti was the manager, I could only dream to have. This is why:
She is an expert in the industry. Knows her way around, has a broad range of knowledge. Priti is the marketing guru. She even helped me with problems the design professionals were not able to answer. Organisation and time management was always clear. She is a tough manager which keeps the team very firm-that’s where I learned how to keep pushing.

Carlos Pasquali, Head of Customer Success, Connected Cars

As the head of marketing, Priti has been an outstanding leader, always inspiring her team to achieve great things. She created and grew the team from scratch. She has a natural talent for managing people and projects, and she is never too busy to offer guidance when needed. Priti’s ability to juggle multiple projects with ease is a testament to her exceptional organizational skills and her ability to prioritize effectively.

My Ethos

Self-Motivated

I don’t wait for opportunities—I create them. My drive comes from a deep passion for turning ideas into impact, and I thrive on challenges that push me to grow.

Collaborative

Great ideas are born from great conversations. I believe in the power of collaboration, where diverse perspectives come together to create something extraordinary.

Resilient

In the face of challenges, I don’t see roadblocks—I see stepping stones. Resilience is my superpower, and it’s what keeps me moving forward, no matter the odds.

Strategic Thinker

I don’t just plan for today; I strategize for tomorrow. My ability to see the big picture while managing the details ensures that every move is purposeful and impactful.

Problem Solver

Every problem is a puzzle waiting to be solved. I thrive on finding creative solutions that not only address the issue but also unlock new opportunities.

Result-Oriented

I measure success by the results I deliver. Whether it’s driving ROI, increasing brand visibility, or building high-performing teams, I’m committed to achieving outcomes that matter.

Empathetic Team Builder

A team is only as strong as its culture. I believe in leading with empathy, empowering individuals, and creating an environment where everyone feels valued and inspired to excel.

Effective Communicator

Communication is the bridge between ideas and action. Whether it’s crafting a compelling narrative or aligning cross-functional teams, I ensure the message is clear, concise, and impactful.

Martech Stack

Analytics & Data Management

Collect, integrate, and analyze data from multiple platforms.

Funnel.io, Supermetrics, Stitch Data, Segment, Google Data Studio

Email Marketing

Design, send, and track email campaigns.

Mailchimp, Constant Contact, ActiveCampaign, Klaviyo, Mailerlite, GetResponse.

AI & Machine Learning Tools

Automate tasks, generate insights, and enhance decision-making


ChatGPT, DeepSeek, AdCreative.ai, Claude, Albert AI, Persado, Crayon.

Content Management System (CMS)

Create, manage, and publish digital content.

WordPress, Umbraco, Wix, Squarespace, Drupal

Social Media Management

Schedule, monitor, and analyze social media campaigns.

Hootsuite, Buffer, Sprout Social, Later, Publer

Webinar & Virtual Event Tools

Host and manage webinars and virtual events.

Zoom Webinars, Webex Events, Demio, Livestorm, GoToWebinar

Customer Relationship Management (CRM)

Manage customer interactions, track leads, and improve retention.

Salesforce, HubSpot CRM, Zoho CRM, Pipedrive, Microsoft Dynamics 365

Competitive Intelligence Tools

Monitor competitors’ strategies and market trends.

Crayon, SEMrush, SimilarWeb, SpyFu, Kompyte

API Integration & Workflow Automation

Connect tools and automate workflows across platforms.


Zapier, Integromat (Make), Tray.io, Automate.io, Pabbly Connect

Search Engine Optimization (SEO)

Improve website visibility and organic search rankings.

SEMrush, Ahrefs, Moz, Surfer SEO, Yoast SEO

Collaboration & Project Management

Streamline team collaboration and project workflows.


Notion, Slack, Asana, Trello, Monday.com, Microsoft Teams

Lead Generation Tools

Streamline prospecting, lead qualification, and outreach

LinkedIn Sales Navigator, Lusha, Hunter, Dux-Soup, and GlobalData, ZoomInfo, Cognism, LeadFeeder.

Customer Feedback & Survey Tools

Collect and analyze customer feedback.


SurveyMonkey, Typeform, Qualaroo, Hotjar, UserTesting

Marketing Automation

Automate repetitive marketing tasks like email campaigns.

HubSpot Marketing Hub, Marketo, Pardot, ActiveCampaign, GetResponse

Sales Enablement

Equip sales teams with tools to close deals faster.

Gong, Salesloft, GetAccept, Aligned, Seismic, Highspot, PandaDoc

Local Marketing Tools

Optimize marketing efforts for local businesses.

Google My Business, Yext, BrightLocal, Reputation.com, Uberall

Influencer Marketing Tools

Identify, manage, and track influencer campaigns.

AspireIQ, Traackr, Upfluence, HypeAuditor, BuzzStream

Advertising & Paid Media

Manage and optimize paid campaigns across platforms.

Google Ads, Meta Business Manager, LinkedIn Campaign Manager, Taboola.

Data Privacy & Compliance Tools

Ensure compliance with data privacy regulations.

OneTrust, TrustArc, Cookiebot, Termly, BigID

Loyalty & Retention Tools

Build customer loyalty and improve retention rates.


Smile.io, Yotpo, LoyaltyLion, Annex Cloud, Fivestars

Event Management Tools

Plan, promote, and manage virtual or in-person events.

Eventbrite, Hopin, Cvent, Bizzabo, Zoom

Creative & Multimedia Tools

Create, edit, and manage video and multimedia content.


Adobe, Canva, Descript, Pictory, Synthesia, Figma

Conversion Rate Optimization (CRO) Tools

Optimize websites and landing pages for higher conversions.

Unbounce, Instapage, VWO, Optimizely, Hotjar

Customer Experience (CX) & Personalization

Deliver personalized experiences to customers.

Optimizely, Qualtrics, Zendesk, Intercom, Product Fruits.

Chatbots & Conversational AI

Automate customer support and engagement.

Drift, Intercom, ManyChat, Tidio, Zendesk Chat

Blog Articles

Conversational Marketing

Conversational Marketing

Conversational marketing transforms customer engagement with AI chatbots, live chats, and social messaging. Learn how brands are using it to drive conversions.

read more

My Book: From Past to Future - AI in Marketing for B2B Managers

I wrote this book to empower new managers, to demystify the intricate world of technology, and to provide a roadmap from theory to practice.

In the journey of a marketer, every campaign, every challenge, and every success is a story waiting to be told. As I stand at this juncture, reflecting on over a decade of experiences in start-ups, scale-ups, and mid-sized enterprises, I find myself compelled to share the lessons learned, the hurdles overcome, and the victories celebrated.

This book, “From Past to Future: AI in Marketing for B2B Managers,” is more than a compilation of strategies; it’s a bridge between the traditional roots of marketing and the dynamic future powered by artificial intelligence. It is born out of a desire to simplify the seemingly complex tech stack for new B2B marketing managers. 

This book is not just a guide; it’s a conversation with every manager finding their way in the marketing landscape. It’s a nod to the challenges we face, the questions we ask, and the victories we share. I wrote this book to empower new managers, to demystify the intricate world of technology, and to provide a roadmap from theory to practice.

Available in 15 countries and 3 formats

A book on Marketing Excellence. From Past to Future: AI in Marketing for B2B Managers
Grab your book copy now!