Do Marketers Need to Speak Finance? – 2 Strong but Conflicting Sides of the Story.

Discover why financial fluency is becoming a must-have skill for modern B2B marketers. Learn how speaking the language of finance can elevate your influence.

9 SaaS Metrics Every Business Should Monitor

Mastering the key metrics in SaaS is critical to driving growth and optimizing marketing.

Breaking the no. 1 Marketing Myth: Marketing is a Cost Center

Discover how to break the marketing myth that often labels B2B marketing as a cost center. Uncover strategies to challenge the marketing myth and transform your marketing efforts into a profit center.

Unlocking the Benefits of B2B Marketing Strategies

Unlocking the Benefits of B2B Marketing Strategies

In the fast-paced world of business, effective marketing strategies are the cornerstone of success. For businesses operating in the realm of business-to-business (B2B) marketing, understanding and leveraging the benefits of these strategies can be the key to unlocking...

read more
Demystifying B2B vs. B2C Marketing: Key Differences

Demystifying B2B vs. B2C Marketing: Key Differences

In the world of marketing, two terms often thrown around are B2B and B2C. But what exactly do they mean, and how do they differ? In this article, we'll delve into the nuances of B2B (business-to-business) and B2C (business-to-consumer) marketing, uncovering the key...

read more
The Fundamentals of B2B Marketing: A Beginner’s Guide

The Fundamentals of B2B Marketing: A Beginner’s Guide

In today's fast-paced digital world, understanding the fundamentals of B2B marketing is essential for any aspiring marketer. Whether you're just starting out in your career or looking to expand your skillset, mastering the basics of B2B marketing can set you on the...

read more

Available in 15 countries and 3 formats to revolutionize your approach to B2B marketing!

Unlock the secrets of modern B2B marketing with my latest book, ‘From Past to Future: AI in Marketing for B2B Managers.’

Gain practical insights, data-driven strategies, and a fresh perspective on leveraging AI technology to propel your marketing efforts into the future.

Grab the book from the country nearest to you