Your B2B Marketing Bridge

Preface

In the journey of a marketer, every campaign, every challenge, and every success is a story waiting to be told. As I stand at this juncture, reflecting on over a decade of experiences in start-ups, scale-ups, and mid-sized enterprises, I find myself compelled to share the lessons learned, the hurdles overcome, and the victories celebrated.

This book, “From Past to Future: AI in Marketing for B2B Managers,” is more than a compilation of strategies; it’s a bridge between the traditional roots of marketing and the dynamic future powered by artificial intelligence. It is born out of a desire to simplify the seemingly complex tech stack for new B2B marketing managers. Having navigated through the twists and turns of an ever-evolving industry, I understand the challenges faced by those transitioning from formal education to real-world scenarios.

This book is not just a guide; it’s a conversation with every manager finding their way in the marketing landscape. It’s a nod to the challenges we face, the questions we ask, and the victories we share. I wrote this book to empower new managers, to demystify the intricate world of technology, and to provide a roadmap from theory to practice.

May this journey through the pages of “From Past to Future: AI in Marketing” be as enlightening for you as it has been for me. Here’s to building bridges and shaping the future of B2B marketing together.

With gratitude,
Priti Gupta